Radio commercial production – Things to Remember

About Radio Commercials:
Radio commercials are capable and effective tools to increase the leads and revenues of your business. By creating some interesting radio ads, you will be able to achieve clients and increment your deals through radio. However, there are a few things we all should keep in mind before the production of any radio commercial. Such commercials are a bit difficult to attract as the person on the other side s only hearing a voice which he can ignore easily. So, the question that arises here is that, how would you pass on the correct message and how would you motivate them to act?

Keep on reading this article and you will find out a few useful things about radio commercial productions, by following which, you will be able to impress the audience and could motivate them to purchase.

Radio Commercial Production: Step by Step

  • The first impression:
    First impression is the last impression, this quote fits perfectly here. The first impression of your radio commercial should always insist audience to keep on listening.  If it is not done, then the radio promotion will be heard as a similar old noise that people generally hears and ignores. To make your radio ad interesting, make sure that the best as well as the most interesting line is said at the start of the commercial i.e. within first 10 seconds as it can provoke audience to listen further. Try to add as much catchy lines as you can, a little humor is also welcomed. 
  • Customer’s benefit:
    A person will never be much interested in listening any radio commercial unless it is related to his/her benefit. Rather than telling about the product that what it does, you should tell that how it could benefit audience. Your radio commercial should include all the answers that a customer could ask before buying that product. You should describe the product as it is something that solves the problem quickly, safely and more conveniently than anything else.
  • Targeted audience:
    Regardless of whether on TV, radio, or even a newspaper, you have to figure out that what kind of people will be listening to your advertisement, what is their gender or how old they are. In simple way, you have to describe the audience that will hear your commercial most likely. You have to put the right advertisement at the right place. For example, you should never put a commercial targeted for old people on a teenage radio station. Find the stations related to your commercial and then move forward to using Radio Spots.
  • Keep your point clear:
    No one wants to hear long and boring radio ads. In a radio commercial, you should start with something catchy and should get straight to the point. Keeping it long and not related to the point can provoke audience to switch off the radio whenever the commercial starts.
  • Professional Voiceover:
    Radio is all about beautiful voices. You have to make sure that the commercial voiceover is attractive and the person is speaking in an exciting and attractive way. Get a professional voice over for your radio ad as a perfect voice can promote your products and deals more amazingly. 


Tips On How To Conduct A Professional Quarterly Business Review

When you are presenting your metrics to your client at the end of a quarter you should showcase your KPIs that are the most important. At the same time, also make sure that you add a unique spin on your own on the delivery. It is important to ensure that the review is partly reflection and partly future planning. It is also necessary to allow the client time enough opportunity and time to provide input. This will show that you are having a real conversation and show that you are open to feedback and suggestions. Let us look at some steps to making your quarterly business review successful

Tell an interesting story

You need to be a good storyteller. Focus on the previous successes of the company along with the innovative ideas for the future. It is a good idea to use a beginning, middle and end structure during your presentation which will make it memorable and easy to follow. Use the middle part to introduce your vision and also show how you can revolutionize the client’s business.

Begin with your KPIs

It is a good idea to review your Key performance indicators during the beginning of the review. These include qualified leads, new leads, and the customers that you have acquired due to the marketing and PR activities. This can help your client understand which strategies were the most successful and what you plan to do differently or similarly in the future.

Use the 9 minute rule

It is difficult for human beings to pay attention to one subject for more than 10 minutes at a time. So you can structure your presentation into two parts – initial summary which covers all the essential details and is completed in nine minutes or less. Then comes the larger presentation which has the extra details that need to be included. This ensures that your presentation is successful even if they lose interest after 10 minutes.